Because we want to create for the best times of our lives. Ebony Eagles is a Byron Bay native who’s been a part of the Australian fashion industry for over a decade. Two years ago, her designs took a turn. 

They became softer, more relaxed – drawing from her youth in the cultural melting pot of Byron Bay, and the 70’s nostalgia that feels as much a part of this town as sun and salt spray.…. 

 And her designs suddenly felt effortless. 

Soaking in her surroundings and drawing inspiration from shapes and patterns that felt natural to her, Auguste was born. And since our beginnings, for Ebony, one thing was certain. She was creating for lifestyle, not for trends.    

  We want you to wear your Auguste for seasons to come.

We want you to feel beautiful wearing it. We want you to pass it on to your little one. We want you to wear it to your soul sister’s wedding, on long road trips and to hazy afternoons by the sea…. 

To mornings spent sipping on spicy lattes in dusty market-places an ocean away from where you first envisaged doing just this. 

Whether you pair your Auguste with bare feet and sparkling eyes, or with your favourite vintage boots on a sunny afternoon
melting into a night of Lou Reed  appreciation…. 
Well that’s your choice.  But we do recommend both.

 Because clothing should collect memories – many, many memories. And that’s what we design for. 

We’re not about buying something just to wear once. We don’t think anybody should be! To us, it’s about exploring, spending time with people who matter to you, dancing to live music, soaking in salty air, changing things up. And if you’re doing this with some Auguste draped across your skin, and it makes you feel particularly yourself that day, then we’re happy.  

 Xx The Auguste Tribe